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As the world’s leading search engine today, Google processes over 40,000 search queries every second, translating to upwards of 3.5 billion searches per day. And that number continues to grow. Google owns over 75% of all search engine traffic worldwide,…

You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without saying; advertising occupies…